200th RECORD FOR STARFISH
STARFISH in association with HUGGIES® Little Swimmers® continues to go from strength and strength, and in June the STA reached a significant landmark when Puddle Ducks Bristol and Bath registered onto the scheme, as this means that the programme is now operating out of a record 200 pools in the UK.
STARFISH is the UK’s foremost baby swimming programme, and teaches more than 55,000 babies and toddlers every week. The programme has also now reached international waters, with schools in Singapore, Spain, the Falkland Islands and Southern Ireland all adopting the programme.
To support the marketing effort further, HUGGIES® Little Swimmers® has also organised a nationwide competition with Morrisons Supermarket this summer, and 20 customers will be offered the chance to win 10 free STARFISH swim sessions.