Some might say 2021 has been a year of two-halves, with the first half leisure in lock-down and the second half back to what has been described as the ‘new normal’, but what it has done positively, is brought our STA Family closer together, and it’s the reason we appointed new STA Ambassadors on a more formal voluntary role this year. Ambassadors who have done a sterling job supporting STA’s charitable objectives and brand values.

Launching this programme when we were in lockdown early in January proved really successful, and then when the world started to open back up in the summer, time understandably became more precious; so, for our 2022 cohort we have changed things around to reflect the ‘new normal’ and appointed Ambassadors based on their area of expertise – Aquatics, Open Water Swimming, Lifesaving and First Aid and Pool Plant.

Today we are delighted to announce our new team of Ambassadors for 2022, who from January will be using their experience and knowledge to offer assistance to new and existing members during our 90th anniversary year, and who, led by Kaylë Brightwell our Head of Qualification Development, will be meeting with the technical team on a quarterly basis.

Dave Candler, STA CEO, adds: “The last two years have been difficult for everyone, professionally and personally, but I’m very proud that our STA Family responded so selflessly to help fellow members (and non-members) through these difficult times. This includes our 2021 Ambassadors and I’d like to personally thank them all for their generous support over the last 12 months, it has been amazing – and thank you to those too who have agreed to continue as an Ambassador for another year.”

“2022 will a big year for STA; it’s our 90th anniversary and we have a lot planned including our biggest charity campaign to date – STAnd Up for Swimming. I’m therefore really looking forward to working with our new Ambassadors over the next 12 months – congratulations to you all, and thank you for your continued support.”