The leisure industry is now beginning a new chapter with swimming pools starting to re-open for a second time across all three Tiers in England, and STA, who in the summer achieved an outstanding Net Promoter Score® of 84.3%, is upping its support package for leisure operators by partnering with Bigwave Media to provide a new recovery ‘Market Potential’ Assessment for your Pool Operation’ free of charge.

Zoe Cooper, STA’s Commercial Director says: “Leisure centres face a huge task ahead in being able to juggle the practical and financial aspects of operating a public aquatics facility. Therefore, we have partnered with Bigwave Media, the experts in developing creative and business solutions for the leisure industry, to provide tangible, practical business support for pool operators during these challenging times.”

“The premise of the recovery assessment is to identify if, and where costs can be saved without compromising quality of service and where new streams of income can potentially be generated for future stability and potential growth of these most crucial public facilities,”.

Nick Masson, Commercial Director at Bigwave Media and a CIMSPA board member, adds: “The free recovery assessment will review your demographics, your current market penetration and its future potential – and will be benchmarked against the national average. Once the assessment is complete, our leisure experts will also then provide a personal 30-minute review of the assessment via Zoom or a phone call to discuss the business opportunities that exist.”

To take advantage of this free service, which will assess and benchmark all aspects of your current pool operation and future market potential, and compare it against other operators across the country, please email nickmasson@bigwavemedia.co.uk or telephone for an informal chat on 07590 564009.